Loftie Clock FAQ & Setup Guide

Answers about the Loftie alarm clock, subscriptions and first-time setup, based on Loftie’s official product and support information.

View the Loftie alarm clock.

Reviewed by North Control on October 26, 2026 using Loftie’s product and support documentation. App screens and optional services can change.
Does the Loftie clock require a subscription?

No. The two-stage alarm, 100+ built-in sounds, nightlight, Blackout Mode, sleep timer and Bluetooth speaker work without a subscription.

What is Loftie+, and do I need to sign up?

Loftie+ is an optional service offered separately by Loftie. You may see a subscription offer in the app, but you do not need it to use the clock's alarm or included sounds. Check Loftie's current offer for the features and billing terms before choosing to subscribe. See Loftie's membership information

Do I need an app, Wi-Fi or Bluetooth?

Initial setup uses the Loftie app on an iPhone or Android phone, a 2.4 GHz Wi-Fi network and Bluetooth. Wi-Fi is also used for software updates. After setup, you can operate the clock directly without keeping your phone beside it.

Is the Loftie clock a sunrise alarm?

No. The clock has an adjustable nightlight and wakes you with sound. It is not a sunrise lamp. Loftie's separate Lamp is a different product.

Can I use the clock without Wi-Fi after setup?

Yes. Complete setup and updates, check that the correct time is displayed, then enable No Wi-Fi Mode, also called Offline Mode. Reconnect when you need software updates. The clock is designed to stay plugged into power; its battery is a short-term backup.

Why do sounds show an exclamation mark or fail to play during setup?

An exclamation mark beside a sound can mean its audio file is still downloading. Loftie says this can take a few hours, depending on the files and Wi-Fi speed. Leave the clock plugged in and connected to 2.4 GHz Wi-Fi while downloads finish. Playing audio pauses background downloads. Also check both the general volume and alarm volume, which have separate controls. See Loftie's sound troubleshooting guide

How does the two-stage alarm work?

The first stage uses a gentle sound to begin waking you. The second stage follows with a more persistent wake-up sound. Check your alarm schedule, sound and volume before relying on it for your morning routine.

Where can I get help setting it up?

For setup, Wi-Fi, app, software updates, alarms or sound issues, use Loftie’s official support resources. Loftie provides technical support and troubleshooting guidance. North Control can help with your North Control order or shipping.
Loftie's official support resources

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